These brands already plan for attention — not impressions
20 million mobile gamers across Benelux. 22 seconds of voluntary attention per ad. The only digital environment built for genuine brand building — verified by IAS.
These brands already plan for attention — not impressions
Mobile gaming is the largest engaged digital audience in Benelux — 20 million monthly active players across every demographic, with 51% female.
Same audience. Radically different attention. See exactly how mobile gaming stacks up against your current media plan.
Mobile gaming reaches as many Benelux consumers as Meta — and more than TikTok. The audience is there. The question is whether they're paying attention.
13× more attention than Instagram. 5× more than YouTube. And every single ad is opted in — no skipping, no blocking, no scrolling past.
eMarketer 2026 · The Budget Mismatch
Social gets 26.9% of media budgets — yet consumers spend only 12.5% of their media time on it. That gap is widening every year.
The Real Cost of CPM Buying
CPM = Cost Per Meaningless Impression
When nobody's paying attention, your reach numbers are fiction.
Dentsu's Brand Reset is unambiguous: the longer a consumer gives voluntary attention to your ad, the stronger the sales uplift. Lumen and Amplified Intelligence confirm mobile gaming delivers the highest attention of any digital channel. This is where brand-building happens.
Kantar · Brand & Media Research 2025
"Consumer receptivity to gaming ads has grown from 25% in 2012 to 54% in 2025 — while social media attention continues to decline."
Every format delivers 100% Share of Voice in a brand-safe environment. The user is never interrupted — they choose to engage.
Users actively opt-in to watch your 15–30 second ad in exchange for an in-game reward. Edge-to-edge full screen. 100% completed views guaranteed.
Your brand owns the entire session. Native in-game placement → rewarded video → branded missions → reward from your brand. 100% Share of Voice, start to finish.
After the video plays, an interactive end card lets users engage with your product visually — tap, swipe, or play a mini-game — before returning to their game.
Every metric independently verified by IAS and DoubleVerify — the industry gold standard.
Using independent verification from IAS, the Popeyes campaign delivered a 91.8% viewable rate — smashing the IAS benchmark of 51%. Brand safety passed at a near-perfect 99.95%. Quality Attention Score hit 81, vs a benchmark of 60.
Only 1 in 10 marketers currently use mobile gaming — despite 9 in 10 being confident it reaches their audience. eMarketer 2026
See exactly what your investment delivers before you spend a single euro.
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Whether it's a Rewarded Video test, a full Branded Takeover, or a brand lift study — our Benelux team is ready. Let's do great things together.