The Audience Formats Results Why Evolution Get Started
Premium Video · Mobile Gaming Apps

Reach the most engaged
audiences in digital —
at scale, with precision

Mobile gaming is the largest, most active screen in your audience's day. Evolution puts your brand inside premium gaming environments — curated, managed, and built to perform.

See the Benefits Talk to the Team
20M
Benelux mobile gamers — the largest active screen audience
22s
Average voluntary attention per ad — 8.8× more than social
100%
Curated supply — every impression from a vetted premium publisher
1
Single partner — creative, buying, reporting and outcome
The Benefits

What you unlock with Evolution

From the quality of your inventory to the performance of your creative — here is what a managed premium gaming buy delivers.

🎯

Access to audiences that are genuinely paying attention

Gaming users are in-session, actively engaged, and focused on a single screen. This is one of the few digital environments where your ad appears in a lean-forward moment — not a passive scroll. Premium mobile gaming delivers brand recall, attention metrics, and conversion rates that consistently outperform social and open-web placements.

🛡️

Brand-safe, fraud-free inventory — guaranteed

Every publisher in the Evolution network is individually vetted and continuously monitored. Your brand appears only in premium, verified gaming titles — never alongside low-quality or unsafe content.

🎮

Creative built for the gaming environment

Gaming-native end cards and interactive formats perform fundamentally differently to standard video. Evolution's creative engine produces these formats as part of your buy — no separate brief, no extra cost.

📊

First-party audience intelligence

Direct publisher relationships give Evolution access to genuine first-party signals — genre affinity, session behaviour, engagement depth — for targeting precision a generic audience segment can't match.

⚡

Performance that scales with your budget

Managed curation and continuous optimisation mean your cost-per-result doesn't degrade as spend increases. You get better performance at scale, not just more reach.

💰

A commercial arrangement that works in your favour

Evolution's publisher relationships generate rebates that are passed back to you — a better effective rate than buying direct, while getting more service and better inventory.

📋

Clear, consolidated reporting you can act on

One dashboard. Google attribution integrated. No reconciling data across platforms. You see exactly what's performing and why — with Evolution accountable for the numbers.

🤝

One partner. Total accountability.

Evolution owns delivery and outcome end-to-end. One contract, one point of contact, one team responsible for results. When you need answers, you know exactly who to call.

See It In Action

Ad formats built for the gaming moment

Every format is opted-in, full-screen, and delivered at a moment when the user is genuinely engaged. This is what your brand looks like in a premium gaming environment.

Rewarded Video — Coca-Cola brand placement in mobile game
Rewarded Video

Brand placement inside the game session

Users voluntarily opt in to watch your 15–30 second ad in exchange for an in-game reward. Edge-to-edge full screen. 100% completed views, every time.

User Opt-In 100% Completed Full Screen
End Card — Watch Ad to triple racing credits
Interactive End Card

Post-video engagement that converts

After the video plays, an interactive end card invites users to engage further — tap, swipe, or play — before returning to their game. Built by Evolution's creative team, included in the buy.

Interactive Brand Recall Included Free
Reward Claim — Claim 75 coins by watching ad
Reward Claim

Native reward moments across every genre

From racing to word games, the reward mechanic is native to the gaming experience. Users choose to engage — making every impression a conscious, positive interaction with your brand.

Cross-Genre Positive Sentiment 100% SOV
Why Evolution · 01
01

Curated supply the open exchange can't give you

Evolution operates a Private Marketplace built on direct relationships with premium mobile game publishers. Every impression is hand-curated and verified before it enters the marketplace — the foundation everything else is built on.

  • Direct publisher pipes — not aggregated exchange inventory
  • Fraud screening and brand safety embedded in the supply chain
  • First-party audience data from direct publisher relationships
  • Premium gaming titles only — no mixed-quality long tail
  • Continuous publisher monitoring, not just onboarding checks
Supply Architecture

  • Premium Publisher Network

    Individually vetted, top-tier mobile gaming titles — Unity, Rollic, Playrix, Voodoo and more

  • Curated Deal / PMP

    Private marketplace — your buy never touches the open exchange

  • DSP + GAM Integration

    Best-in-class programmatic execution and Google attribution, managed end-to-end

  • Verified Engaged Audiences

    Brand-safe, high-attention users in active gameplay sessions — opted in, every time

  • IAS + DoubleVerify Verified

    97% viewability, 99% brand safety — independently verified, not self-reported

Why Evolution · 02
02

A complete operation — creative, buying, reporting, measurement

Evolution isn't a platform you log into. It's a managed service that runs the entire campaign lifecycle — including building the creative. Your team gets the results without the operational overhead.

  • Campaign strategy and planning against your specific KPIs
  • Programmatic execution via DSP + Google Ad Manager
  • Real-time optimisation and bid management at scale
  • Google attribution-integrated reporting — consolidated, clear
  • Gaming-native end card creative — included as part of the buy
  • No trading desk headcount required on your side
Creative Engine — Included at No Extra Cost

End cards that convert. Built by us, as part of your buy.

Standard video pre-roll isn't built for gaming audiences. Evolution's creative team produces gaming-native end cards and interactive formats for every campaign — no separate agency brief, no production fee, no delay.

  • Gaming-native end cards designed specifically for mobile in-app environments
  • Interactive formats matched to the engagement style of the surrounding game content
  • Creative optimised using real performance data from across our publisher network
  • Faster production cycles — we know what works in gaming before we start building
  • No separate agency brief, no production fee, no waiting
Why Evolution · 03
03

Commercial terms that work in your favour

Because Evolution sits between you and premium publishers as a managed layer, we generate rebates from those publishers — and share them back. Better inventory, full service, and a better effective rate than going direct.

↩

Publisher rebates passed back to you

Publisher margin that would disappear into a DSP or open exchange instead flows back to advertisers and agencies working through Evolution. A structural advantage you can't replicate by going direct to Google.

0

No internal trading desk needed

Remove the overhead of specialist programmatic headcount. Evolution's team is your trading desk — experienced, always on, and accountable for outcomes, not just activity.

1

Single accountable partner

One contract. One point of contact. One partner who owns delivery and outcome end-to-end. When results need action, you know exactly who is responsible and who to call.

↑

Performance maintained at scale

Our managed curation layer means your cost-per-result doesn't deteriorate as you scale budget — unlike self-serve buying where optimisation is entirely your team's responsibility.

Get Started

Let's build your premium gaming campaign

Tell us your objective and budget — we'll show you exactly what's possible in premium mobile gaming with Evolution.

Open Campaign Planner Contact the Team
Coverage
Netherlands · Belgium · Luxembourg
Global Reach
Full EMEA · SSA · SEA · MENA
Contact
deborah@evolutiongroup.media